Poolhouse Creative specializes in creating unique brand identities and partnerships with experts in their fields. Lead by Natalie Gulliver and Hallie Gould, Poolhouse was born out of a desire to bring style and energy to businesses of all sorts. Their goal is to provide clients with hands-on branding experiences tailored to their specific needs. They believe that a well-crafted identity is a big part of a company’s success, and that no job is too big or too small.


After spending nearly a decade leading and designing youth wilderness programs, Natalie’s passion for brand design was reignited after studying letterpress, typography, and print design at The Irvine Art Centre and Orange Coast College. Her attention to detail and eye for thoughtful and holistic identities now extends to every facet, including, brand design and architecture, user experience, web design, and marketing collateral.   

Natalie’s love of education now extends into the design space, where she’s worked as a Design Project Facilitator at the Till School for Design and the Latin School of Chicago, and as a Intern Mentor in Print Design at Costal Mountain Youth Academy.


Hallie Gould

Hallie started her career working in PR & communications in the fashion industry, before moving into retail marketing working with Unilever (more specifically, Dove), leading highly strategic design work at at Bruce Mau Design (working with world-wide clients as Harvard, Sonos, Holt Renfrew and Target) and leading the BITE Beauty team as Director of Marketing (an LVMH brand). 

Hallie’s love of strategy and evolving businesses brought her back to working with varying clients, on projects of all shapes and sizes, to help ensure their design and communication makes a lasting impact.