Chicago Primal Gym

Chicago Primal Gym

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Branding & Identity Design

As CPG (Chicago Primal Gym) began to expand, their branding needed to reflect their modern, clean and no-nonsense atmosphere. Poolhouse Creative re-branded the gym (logo, font, colour pallet etc), created signage systems to walk clients through their routines, re-designed their website and created branded CPG merchandise for sale.

Logo, Visual Systems, Merchandise, Website & Signage