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poolhouse creative


 Poolhouse is a creative production studio that specializes in telling  brand stories through visual content.

Led by Natalie Gulliver, Renée Rodenkirchen and Hallie Gould, who have known each other since the good old days; each spent the first portions of their careers honing their respective skills in design, film, photography and brand strategy. 

They joined forces when they realized they were smarter, better, faster & stronger as a team.


our team

Renée Rodenkirchen

Lead Director / Photographer

With a keen eye and clear vision, Renée’s experience in photography, film, and media has allowed her to hone a distinct view and playful aesthetic, making for work that stands out and pushes a brand forward.

Career highlights: Through working at Coveteur and with internationally recognized publications and brands, Renée has had the pleasure of capturing talent such as Oprah, Common, Gwyneth Paltrow, Maggie Gyllenhall, Karli Kloss, Daria Werbowy, Manolo Blahnik and Leon Bridges to name a few. And has worked with global brands such as, CHANEL, Louis Vuitton, W Hotels, Mercedes, Sephora, and many others.

Natalie  Gulliver

Executive Producer / Creative Director

Natalie’s ability to understand a brand and what makes it tick is her finest quality. Her GSD attitude always results in a fun and creative partnership with a wildly successful outcome. Natalie has a background in Graphic Design and her understanding of the Adobe Suite is an asset when collaborating with other creatives.

Career highlights: Creating unique & identifiable brand identities clients such as: The Seawolf, Studio B Web series, Specialty Coffee Association and an expansive collection of letterpress stationary.

Hallie Gould

Executive Producer / Client Services

With a background in brand strategy, communications and project management, Hallie’s M.O. is to ensure that each project is on brand, on time & on budget.

Career highlights: Director of Marketing for Bite Beauty (LVMH) and leading global client projects with Dove, Holt Renfrew, Harvard & Sonos while at Bruce Mau Design and Capital C Communications.



Film & Photography

Creative Ideation 

Art Direction

Full Service Production: Casting, Location Scouting, Styling, Set Design
Content Creation

Digital Asset Creation 

Graphic Design

Post Production


Our Process



A compilation of past and present work.





Lululemon - On The Fly, Global Women's Campaign 

Creative Ideation, Art Direction, Photography & Video Production, Copywriting, Website, Email and Digital Asset Creation

Lululemon - LicenSe to Train, Global Men's Campaign 

Creative Ideation, Art Direction, Photography & Video Production, Copywriting, Website, Email and Digital Asset Creation 

Reebok // Speed TR Shoe Release

Creative Direction, Direction & Video Production

Amber Mark, “What If” - Music Video

Creative Direction, Art Direction, Set Design, Video Production


Amber mark x w hotel, “can you hear me” - music video

Creative Direction, Art Direction, Set Design, Video Production

City & Colour, “A Pill For Loneliness” - Album Promotion

Creative Direction, Photography, Set Design, Production 


Isa Tapia - S/S 2019 Shoe Campaign

Creative Direction, Photography, Styling, Set Design, Production


The Seawolf

Brand Identity, Video Production, Website Design & development, Promotion & Album Art



Pheobe Collings stars as the Modern Cat Lady, in this playful and artful video directed by Renée Rodenkirchen, for Sephora’s #unbottleoriginality campaign featuring a fragrance from Miu Miu


Jo Malone

Director Renée Rodenkirchen, worked with Jo Malone London & The Coveteur to create a short film starring Poppy Delevingne. The intent was to showcase the fun and quirky personality of Poppy and how she (and anyone) can layer Jo Malone scents for a spa-like experience anywhere.

Product Photography